Always reinvent hair. This is our mission. Every day and everywhere. We do it together, with a true passion for hair. Schwarzkopf Professional, which brings innovation deeply rooted in its DNA, has been restoring hair for the past 120 years and has managed to create more than 7,600 patents. Each of these patents is a milestone in hair care. Today, the company is one of the three most important brands of professional hair care worldwide, with a community of hairdressers that spans the world. Find the latest men's hair care products in Perfumes Premium.